Read the latest eSports headlines, all in one place, on Xenocell: the one-stop shop for news …

Epic Games v. Apple: Half Way Home – The Esports Observer

Wednesday marked the eighth day in what is expected to be a three-week-long antitrust trial between Fortnite developer Epic Games and iPhone maker Apple in California. On Tuesday, the focus was on Apple’s anti-steering policies (check out this story for more details) tied to the Apple App Store which forbids advertising alternate means to purchase products or services within apps. […]

Continue reading »

Organization Hero Base Founded in Brazil With AORUS and Itaú Bank Sponsorship – The Esports Observer

Brazilian Fortnite influencer João “Flakes Power” Sampaio is founding a new content creation and esports organization named Hero Base. Initially focused exclusively on Fortnite, the organization unveiled on Thursday launches with sponsorship from Itaú, one of the main banks of the country, and GIGABYTE-owned PC gaming hardware brand AORUS. The investment in the project allows it to start with a […]

Continue reading »

CBD Brand SummaForte Taps Valorant Pro Brax as Brand Ambassador – The Esports Observer

Cannabidiol brand SummaForte has entered the esports space with the signing of Valorant pro and TSM player Braxton “Brax” Pierce. Pierce will utilize SummaForte products as part of his training regimen. He also appeared in a promotional video on SummaForte’s social media channels. SummaForte is the latest in a growing list of brands emphasizing health and performance in esports. Earlier […]

Continue reading »

GEF to Host Flagship Global Esports Games in Singapore, Istanbul, and Riyadh for Next Three Years – The Esports Observer

Singapore-based Global Esports Federation (GEF) revealed Tuesday that Singapore, Istanbul, and Riyadh will be the first three hosting cities for its flagship multi-title esports tournament Global Esports Games (GEG) for the next three years (2021, 2022, 2023), respectively.  GEF unveiled that each year’s GEG will be held in December, and “convene the world in a celebration of esports, virtual sports, […]

Continue reading »

Esports Rising 2021 Recap: Regional Spotlights – Brazil – The Esports Observer

Jaime Pádua and André Akkari, the co-Founders and co-CEOs of Brazil-based esports organization FURIA, discussed the current state of esports in Brazil during the Esports Rising virtual event. After a difficult year-plus amid the COVID-19 pandemic, the industry faces no shortage of challenges. As Pádua pointed out, though, there are some silver linings in the form of opportunities for investors […]

Continue reading »

e.l.f. Cosmetics Launches New Initiative and Twitch Channel to Support Female Content Creators – The Esports Observer

e.l.f. Cosmetics will officially launch a Twitch channel and a new initiative aimed at empowering and supporting female gamers called “e.l.f. You” on Sunday.  The cosmetics company will host a launch event for both its Twitch channel and the new initiative with the help of streamers Autumn Rhodes, Australian Fortnite and variety streamer Kathleen “Loserfruit” Belsten and Team Liquid’s Fasffy, […]

Continue reading »

Team Envy, Generation Esports Partner for School Esports Programs in Texas – The Esports Observer

Team Envy and Generation Esports announced that they have partnered to bring more esports programs to Texas schools. Financial terms of the deal were not disclosed. Envy will work with Generation Esports’ High School Esports League (HSEL) and Middle School Esports League (MSEL), integrating its “players, coaches, and content creators into HSEL and MSEL curricula,” as well as support marketing […]

Continue reading »
1 2 3 414