100 Thieves take the Higround, FACEIT gets Gucci | ESI Digest #64 – Esports Insider
Each week, ESI Digest breaks down the weekly happenings in the esports industry, making sense of things so you don’t have to. As well as being housed on YouTube, ESI Digest is available on all major podcast platforms and is also available in written form below.
In this week’s ESI Digest we cover, 100 Thieves’s acquisition of Higround, FACEIT partnering with Gucci, Endpoint CeX launching a fan token, Team Liquid’s Hercules Tires partnership, plus Wisdom Gaming launching an esports broadcast studio at Mall of America.
100 Thieves acquires peripherals brand Higround
North American esports organisation 100 Thieves has announced the acquisition of gaming keyboard brand Higround.
Alongside the announcement, the two companies also revealed the release of a 100 Thieves themed Higround keyboard, the first in a series of collaborations. Details regarding financial figures of the purchase have not been disclosed.
FACEIT and Gucci partner for grassroots esports campaign
Esports tournament organiser FACEIT has announced a grassroots esports-focused partnership with luxury fashion brand Gucci.
According to the release, the two parties will work together on projects related to community growth and the self-development of esports players.
Endpoint CeX to launch fan token on Socios
UK-based organisation Endpoint CeX has announced it will launch fan tokens on blockchain-based fan engagement and rewards application Socios.com.
The deal, in partnership with blockchain provider Chillz, sees Endpoint become the first UK esports organisation to join the application.
Team Liquid partners with Hercules Tires for Rocket League event
Multinational esports organisation Team Liquid has unveiled a partnership with tyre manufacturer Hercules Tires.
The partnership will see Hercules Tires and Team Liquid create the Hercules Tires Invitational Series, a Rocket League tournament featuring North American teams.
Wisdom Gaming to debut esports broadcast studio at Mall of America
Digital media and entertainment production company Wisdom Gaming has announced a partnership with retail giant Mall of America.
As part of the long-term deal, Wisdom Gaming will debut an 18,000 square foot broadcast studio and an esports venue on level four of Mall of America.
ESI Digest is part of the ESI Podcast Network, a collection of podcasts encompassing the esports industry. For deep dives into the major areas of esports with subject matter experts, check out ESI Focus. For conversations with key personnel and major stakeholders in esports, ESI Insight is the series for you.
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