FaZe Clan Becomes First Esports Organization to Grace the Cover of Sports Illustrated – The Esports Observer

Esports and gaming lifestyle company FaZe Clan has earned the distinction of becoming the first esports organization in the world to grace the cover of Sports Illustrated. In addition, FaZe CEO and Leo Trink is featured in a wide-ranging article in SI on the origins of the organization and its evolution into a gaming lifestyle brand.

This milestone is similar in scope to Tyler “Ninja” Blevins popularity boom following playing Fortnite on-stream with celebrities such as Drake, Travis Scott, and NFL player JuJu Smith-Schuster, which led to appearances on national TV shows like Ellen and chart-topping viewership on Twitch. Blevins has also been heavily featured in cover stories in the Hollywood Reporter and Variety. 


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