Herman Miller Signs TimtheTatman as Brand Ambassador

Chair maker Herman Miller has announced its first global ambassador in popular Twitch streamer Tim “TimtheTatman” Betar. Betar will continue to use a Herman Miller chair during his livestream. The streamer has amassed an audience on Twitch of more than 6M followers.

Last year, Herman Miller partnered with a number of esports organizations and influencers to promote its first gamer-focused product, the Herman Miller x Logitech G Embody Gaming Chair. That campaign included the likes of TSM, San Francisco Shock, Philadelphia Fusion, and Complexity. Earlier this year, the company announced a deal with Chinese organization FunPlus Phoenix.

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