LOUD Partners With PIET and Starts Fashion Division – The Esports Observer
Brazilian esports organization LOUD has signed a partnership with the fashion brand PIET to start its own fashion division and develop special apparel collections. The deal will result in the application of the LOUD brand and identity into sportswear and streetwear pieces to be made available for purchase.
PIET is a company founded in 2012 by the stylist Pedro Andrade, who already collaborated with brands such as Nike, NBA, and Budweiser. The partnership also grants Andrade the role of creative director of LOUD Apparel.
This marks the expansion of LOUD into the fashion industry less than one month after the organization also entered the music industry through the hiring of the Brazilian rapper Gustavo “GUXTA” Souza. LOUD is currently one of the most prominent brands in the Brazilian market, having built its identity not only relying on gaming and esports but also on lifestyle content.
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