Red Bull Racing Esports Signs hummel as Official Team Kit Partner

As the sim racing season gets ready to start its engines, Red Bull Racing Esports is turning to hummel, the Danish sport and lifestyle brand, as its official team kit partner. While financial details of the arrangement were not disclosed, hummel will deliver a range of gear to the team heading into the season.

Fans of Red Bull Racing Esports will be able to purchase the full range of team gear in Spring 2021.

For those unfamiliar with hummel, the Danish sport and lifestyle brand, started in 1923, designs, produces, and markets sportswear, training and lifestyle wear, equipment and athletic shoes. This isn’t the first foray into esports for hummel as the company partnered with the Astralis Group in a three-year deal last May.

CEO of hummel, Allan Vad Nielsen, is said to be going all-in as far as esports is concerned stating that “esports are presenting new and innovative ways for brands to establish meaningful connections with fans and consumers.”

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