Fortnite turns lawsuit with Apple into in-game event with prizes
Epic’s lawsuit against Apple is now being used to promote a new event, described as the last chance for everyone to play together.
Epic Games has not exactly been quiet regarding its ongoing lawsuit against Apple and Google, following both companies removing Fortnite from their respective stores.
The Apple lawsuit in particular has led to the #FreeFortnite hashtag on Twitter and Epic even made an in-game advert parodying one of Apple’s old ads.
And now, with the game’s next season due to start on 27 August, Epic is using the lawsuit to promote a themed in-game event called the #FreeFortnite Cup.
‘Celebrate the quest for one more Victory Royale with friends across all platforms in the #FreeFortnite Cup this Sunday, 23, August’ writes Epic on the official website.
Competing and earning enough points throughout the event’s duration will earn you a Tart Tycoon outfit to use in-game, but the best performing players can win themselves real-life rewards too.
The top 20,000 players in the world will be given a #FreeFortnite hat and the top 1,200 players can even win the likes of a new laptop, phone, or game consoles.
While there is plenty of debate to be had over the situation, Epic’s recent actions are clearly trying to portray the company simultaneously as hero and victim, and generate enough pushback from its fan-base to pressure Apple into putting Fortnite back on its store.
Many are already arguing that Epic is exploiting its predominately young fans, who may not wholly understand the situation, and potentially instilling a sense of antagonism towards Apple and anyone else Epic decides to take offence at.
Fortnite is available on PlayStation 4, Xbox One, Nintendo Switch, PC, and Android devices.
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