Sega Opens New Sapporo City Studio

Sega is expanding. The well-established game maker and publisher has just opened a brand new development studio in Sapporo, Hokkaido, a city of two million people and home to several universities and vocational schools. Sega plans to draw upon Sapporo City's educated workforce to better streamline new and existing game development.

“As the market expands, the demand for game content is also increasing, and there is an urgent need for software manufacturers to strengthen their development system,” wrote Sega in its announcement.

“In response to this situation, Sega established ‘Sega Sapporo Studio’ to secure a high-quality and stable development line. At this studio, locally hired employees play a central role in designing and programming our game software, as well as debugging work to check the quality of our products."

Sega president and CEO Takaya Segawa asked for video game enthusiasts to consider applying for the available positions, while Sapporo City mayor Katsuhiro Akimoto said he is "delighted to open the Sega Sapporo Studio."

As for what Sega's new Sapporo Studio will be working on, job ads on Sega's website reveal several positions for Phantasy Star Online 2 New Genesis, including "3D character modeler," "3D background modeler," and "3D motion designer" (which would probably better translate to "animator"). No other Sega titles were mentioned, but there seem to be a few more positions that deal with mobile games as well.

None of the positions listed seem to deal with Sega's NFT project, which received quite a bit of backlash from fans. Sega just acknowledged that outcry a few days ago, writing that it would "make a decision not to proceed" if NFTs were seen as a money-making scheme and not a fun new game feature.

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