Sony Wants To Sell 14.8 Million PS5s In 12 Months, But Shortages Could Make That Impossible
Sony wants the PS5’s sales to outdo those of the PS4 during its first full financial year, but a global semiconductor shortage might prevent that.
Sony divulged a lot of information in regard to the success of the PS5 so far via its Q3 financial report this week. That includes its aims for the future as well as what the new console has achieved already. One of those aims, as revealed by Sony’s executive deputy president and chief financial officer Hiroki Totoki, is for the PS5 to outsell the PS4 during its first full financial year.
The PS4 sold 14.8 million units during its first full financial year. Considering the worldwide demand for PS5s right now, on the surface it sounds like that number can easily be surpassed. However, Totoki went on to clarify that even though beating 14.8 million consoles sold is the aim, a worldwide shortage of semiconductors might well prevent Sony from reaching that goal.
“When we try to increase our capacity, we face difficulties because of this global situation,” Totoki explained. That might well prevent Sony from shipping and selling more than 14.8 million PS5s between April 2021 and March 2022. Despite the shortages it continues to face, it has been a successful launch so far. The same report revealed Sony shipped 4.5 million PS5s between launch and the end of 2020.
Semiconductor shortage or not, Sony was always going to struggle to have supply meet demand. Every time a batch of PS5s drops, they seem to sell out in seconds. That is due in large part to scalpers using software to buy up a lot of that stock. One group managed to find a loophole in a retailer’s site that allowed them to buy most of its PS5 stock before it had even gone on general sale.
When it comes to short term goals, Sony is hoping to have shipped more than 7.5 million PS5s before the end of the current financial year. If it manages that it will be ahead of where the PS4 was at the same point in its own lifecycle and sets it up nicely to reach that lofty 14.8 million target 12 months later. AMD predicts console shortages to continue into at least the second half of 2021, but Totoki’s comments suggest they could even stretch beyond that.
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