Ubisoft CEO Shares How He Balances Artistic Expression With Business \u2013 IGN Unfiltered

“It helps our teams to take more risk,” Guillemot said. “Sometimes it’s not a good risk, but at the end of the day, I think what I’ve seen in the long run is that when you have people that are very smart, with a lot of passion, giving them time is the best way to come up with something that will be profitable.”

Guillemot also shared plenty of thoughts on how the Tom Clancy brand had a huge impact on the company, how hard the fight against Vivendi’s takeover was, and whatever happend to UbiArt? You can check all of that out in the full video (see below).

Make sure to check out all 40 previous episodes of IGN Unfiltered, where host Ryan McCaffrey chats with some of the industry’s biggest and brightest minds. We’ve got 343 Industries’ Bonnie Ross talking about the future of Halo, NBA 2K gameplay director Mike Wang on his road through sports games, and Amy Hennig revealing her thoughts on modern game storytelling hurdles.

Joseph Knoop is a freelance writer for IGN, and you’ll find him crying into a tax filer’s shoulder. Finance with him on Twitter @JosephKnoop.

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